no, definitely not. ( :) )
to the extent that economics is a word/concept that has become too associated with our current system--so associated, in fact, that people measure relationships in economic terms ("i get this much from so-and-so, so i'm willing to do this much for them").
even talking about gift economies does a disservice to the cultures being discussed, i think.
and people consider any exchange of goods/services to be measurable in economic terms...
all this seems to me to be a flattening of conversation, relationship, and potential.
(on the other hand, i do have a spot in my heart for people who want to speak in practical terms, to be concrete, and specific, about how we deal in the world... part of why i'm so fond of the book species being, which is quite marxist in places.)