Adbusters promotes a hip (and therefore shallow) kind of pseudo-anticapitalism. Their objections to capitalism, like that of most social democrats, concern the inequalities associated with unfettered (by the State) pursuit and attainment of all that the greedy capitalist bastards want. There is no objection to commodity production, wage labor, markets, or any of the other defining aspects of an economy. Their clever use of capitalist marketing aesthetics to make ironic digs at the excesses of global capital are just that: clever and ironic, but without substance. That's what makes them hipsters. And like other hipsters, they will eventually tire of their current target(s) and wander off in search of something that will increase their ironic hipster reputation. And in that way they are small-time capitalists; their search for profit occurs in the currency of images and poses. They are clearly embedded in the Spectacle.
