To facilitate conversation, I'd like to offer these definitions and distinctions between morals, values, and ethics. I paraphrased them from results of a web search, and chose them because they're short and easy to read.
Values are individual or personal standards of what is important.
Morals are generally accepted standards of what is important.
Ethics are standards of behavior, either individual or for a group.
So, values are the individual judgments, morals are the group consensus/acquiescence judgments, and ethics are the rules that reflect and help implement judgments.
Just a suggestion, naturally. Define as ye will.